Telecom | 2006
Expocomm
Buenos Aires, Argentina
MIRRORED
Telecom builds its stand on two lots of the exhibition that are divided by an aisle but are to be perceived as just one stand of a single and integrated space.
This is achieved through continuity in the perception of the ceilings and a mirror effect between both spaces.
The language sought after is one of generating planes of emptiness over fullness, with openwork volumes providing lightness to the ceilings of enormous triangular planes. Faced with the impossibility of physical integration of the lots, the stand results in a fragmented visualization; it folds over into multiple triangular faces that link the entire composition by formal association.
That which is “divided” is made one; a visual guideline is established for the eye to finish uniting the pieces, from fragment to whole in just one step.
Related projects:
Telecom Andorra, Fira Andorra la Vella, 2017
Telecom, Expo Pyme – Rosario, 2001
Telecom, Expo Pyme – Rosario, 2000
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